Case Study: TechTarget

Content marketers often struggle with organizing prolific content, especially when teams are small and focused on creation rather than curation. TechTarget found it difficult to surface and personalize multiple content assets for individual users, which impacted user experience and engagement.

Multi-asset experiences encourage deeper engagement by allowing visitors to download multiple related assets. TechTarget saw that a significant portion of users engaged with two to four assets, which helps marketers generate higher-quality leads and better showcase content breadth.

Hushly provides out-of-the-box landing pages that content teams can customize as needed without building new infrastructure or hiring developers. This flexibility allows marketers to quickly create multi-asset, personalized experiences.

TechTarget reported a significant increase in conversion rates after adopting Hushly’s single-field form and multi-asset experiences. They generated over a thousand high-quality leads in months and increased awareness and engagement for targeted accounts, validating Hushly’s effectiveness.

Marketing teams often struggle with organizing prolific content in a way that is personalized and easy for prospects to consume. TechTarget’s team, for example, found it difficult to surface multiple content assets effectively due to a small, lean team focused more on creation than organization. This challenge can reduce engagement and conversion rates if content isn’t presented clearly and relevantly.

Simplifying lead capture forms by reducing required fields can significantly increase conversion rates. TechTarget reduced their form from seven fields to a single field using Hushly’s platform, which appends and enriches data on the back end. This change led to a threefold increase in conversions by lowering friction and making the process more dynamic and scalable.

Hushly appends and enriches lead data on the back end, allowing forms to be simplified to a single field. This reduces visitor friction while ensuring marketing receives comprehensive, accurate lead information. TechTarget leveraged this to increase conversion rates without sacrificing data quality or requiring manual input from users.

TechTarget highlights that Hushly offers out-of-the-box landing pages that require minimal customization and no developer involvement. This simplifies implementation, allowing marketing teams to quickly deploy personalized, self-nurturing landing pages without building new infrastructure, supporting faster time-to-value.