Webinar Slides: RollWorks & Hushly / The Secrets to Maximizing the Impact of B2B Advertising

Account-based advertising often faces friction in the post-click experience, which can reduce engagement. Reducing this friction by optimizing landing pages and content flow helps increase content engagement and conversion rates. For example, RollWorks traffic converted significantly above average when using Hushly to improve post-click experiences.

RollWorks traffic converted significantly above typical B2B ABM averages by reducing post-click friction and personalizing experiences with Hushly. Their retargeting traffic also outperformed average conversion rates by leveraging intent data and customized messaging. This approach shows that combining machine learning-driven advertising with personalized content can improve engagement and conversion beyond standard benchmarks.

Hushly reduces friction in the post-click experience by providing optimized landing pages and personalized content recommendations. This approach helped RollWorks traffic convert significantly above the B2B ABM average. The frictionless experience encourages deeper engagement and higher conversion rates by aligning content with account interests and buying stages.

Implementation should focus on integrating RollWorks' machine learning-driven advertising with Hushly's frictionless post-click experiences. This combination supports personalized content delivery and higher conversion rates. Ensuring smooth data flow between platforms and alignment with CRM and MAP systems is critical to maintain account-level analytics and reporting granularity.