Is WordPress Still the Best Content Management System? There’s a Better Way!

In today’s digital age, the tools you use to manage your content can make or break your online presence. Many companies still rely on WordPress or traditional content management systems (CMS) for their content hubs and resource centers.

However, there’s a better way! As highlighted by our co-founder and CEO, Geoff Rego, in a LinkedIn post, using these outdated methods isn’t enough. Instead, there are modern, sophisticated tools on the market that will provide your audience with a better experience and make your job easier.

In this post, we’re diving into some significant gaps in WordPress and traditional CMS, while exploring how Hushly can provide a more personalized and efficient content management solution.

19 Ways WordPress is Becoming Outdated

It’s time to leave the stone age and step into a new era when it comes to your content management system. Here are the biggest gaps you’ll notice when using WordPress and traditional methods and how Hushly addresses them:

1. Unified Content Center

WordPress and traditional CMS often struggle to centralize and organize various types of marketing content – videos, blogs, documents, images, banners, calls-to-action (CTAs), and more. Hushly, on the other hand, offers a unified content hub that seamlessly integrates all types of content. It provides a cohesive and organized space that enhances accessibility and management.

2. Auto-Tagging of Content

By now, you’ve probably seen firsthand that the manual classification of content in many CMS services is time-consuming and error-prone. Hushly leverages AI to automate content tagging, ensuring accurate and efficient categorization without needing to do it manually. Every asset is tagged based on your topics and descriptions, making it one less task on your to-do list.

3. Content Audit

Auditing content for topic coverage and trends can be challenging with traditional CMS services, especially since it requires time and effort. It’s even more difficult if you have a massive archive of content to sift through, which can feel overwhelming for many people.

This task is easier with Hushly’s advanced analytics, which provides detailed insights into content performance, coverage, and emerging trends. This enables you to keep your content strategy on point. Thanks to AI, you can view a real-time breakdown of the number of content assets by topic. You’ll also see which assets are performing well and which areas have less coverage.

Source: TechTarget

4. AI for First-Party Buyer’s Intent

CMS can’t auto-tag content to generate first-party intent data, which hinders targeting and personalization. If you aren’t familiar with what that is, it’s essentially information that’s collected about your audience or customers. That data can then be used to create tailored, superior experiences by sharing personalized content recommendations or landing pages, segmenting your email list, and more.

Hushly uses AI to tag your content and generate valuable first-party intent data. This will enhance your ability to target and personalize content for your audience, nurturing relationships and conversions.

5. Programmatic Gating/Ungating of Content

Automating the gating and ungating of content based on user behavior isn’t feasible with CMS. Meanwhile, Hushly’s dynamic gating capabilities allow you to automate these processes, ensuring the right content is accessible to the right users at the right time. For instance, you can gate or ungate your content based on whether someone is a known or unknown visitor to your website.

6. AI for SEO & SEM Optimization

There’s no denying that AI is all the rage, but are you using it for search engine optimization (SEO) and search engine marketing (SEM)? If you’re using WordPress or traditional CMS services, then you might be missing out since this feature isn’t typically included. Luckily, Hushly incorporates AI-driven SEO and SEM optimization tools that enhance your content’s visibility and performance in search engines. This gives you an edge over competitors.

7. Automated Content Streams

If you want to keep your audience engaged with automated personalized content streams, this isn’t possible with your average content management system. Hushly’s platform can automatically generate and deliver personalized content streams, keeping your audience continuously engaged with relevant content. Thanks to syndication, any web or landing page can turn into a demand page.

8. Content Recommendation Engines

CMS lacks rules-based and AI-driven engines to guide your audience to relevant content. Meanwhile, Hushly’s advanced recommendation engine uses both methods to suggest relevant content to users. This is a powerful way to keep people on your website longer.

9. Personalized Self-Nurturing Landing Pages

Self-nurturing pages that let users consume content at their own pace are missing in CMS. With Hushly, you can enable the creation of personalized self-nurturing landing pages, allowing users to explore and consume content based on their individual preferences and pace.

10. Adaptive Resource Centers

AI should serve relevant content to different audiences, creating adaptive resource centers, which CMS can’t do effectively. Hushly’s adaptive resource centers use AI to deliver tailored content experiences to different audience segments, ensuring everyone gets the most relevant information. This way, you can focus on providing your audience with the content they’re looking for. This will help you dominate SEO, nurture leads, provide value, and build loyalty and engagement.

11. Account-Focused Microsites

Creating multi-variant microsite variations without coding knowledge is a challenge for CMS. If you don’t have the time or patience to study coding, Hushly allows you to create customized, account-focused microsites without prior experience thanks to the multi-variant landing page builder. This makes it easy to target specific accounts with tailored content.

12. AI-Driven Features

AI revolutionizes content with features like image generation and video transcription, but CMS falls short in leveraging these. Hushly integrates AI-driven features to enhance your content creation and management capabilities.

13. Personalized Content Ads

Delivering the right content ad to the right person requires capabilities that your average content management system lacks. With the help of Hushly’s platform, you can enable the creation and delivery of personalized content ads, ensuring your audience sees the most relevant promotions and messages.

14. Content Chat

When in need of customer support, most users prefer a chat-first interface for quick responses to video questions, which is a feature that CMS can’t provide. Hushly includes a content chat feature that allows users to interact with your content through a chat-first interface, providing instant answers and enhancing engagement.

15. Content Analytics/ROI

Measuring content impact requires advanced analytics, which many CMS services lack without the incorporation of other third-party tools. Hushly’s robust analytics provide detailed insights into content performance and ROI, helping you make data-driven decisions to optimize your content strategy.

16. Web Cards

What are web cards, you ask? They can be floating banners or pop-ups that promote announcements, blog posts, products, or any other important information. They’re designed to be eye-catching and engaging to spark your visitors to take action while they’re on your website. With Hushly, you can offer web cards that deliver engaging and interactive content experiences to capture your audience’s attention and drive engagement.

17. Exit Intent Experiences

Capturing leads as they leave your website requires personalized exit intent content, which CMS can’t provide. Hushly’s exit intent features deliver personalized content to users as they’re about to leave, capturing leads and encouraging further engagement. This is just one way to avoid missing leads.

18. Website Personalization

You’ll find it a struggle to personalize home page or landing page elements based on visitor data with WordPress or a traditional content management system. With the help of Hushly’s website personalization tools, you can tailor your website based on visitor behavior and data, creating a more relevant and engaging experience.

19. Demand Capture

Advanced microform capabilities, opt-in compliance, and human-verified leads are necessary for effective demand capture, but CMS falls short in this area. Hushly’s demand capture tools offer these features and more to enhance your lead generation and nurturing efforts.

It’s Time for a Better Content Management System

While WordPress and traditional CMS have served us well in the past, the evolving demands of content management require more robust and personalized solutions. Hushly addresses the gaps left by these traditional systems, offering a comprehensive, AI-driven platform that revolutionizes how you manage, personalize, and optimize your content.

Say goodbye to outdated methods and embrace a better way with Hushly.

Schedule a demo today to explore all that Hushly has to offer.

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