B2B Leads and Conversions: Important Stats You Should Know

As a B2B marketer, you’re likely constantly working to improve your lead generation tactics. When you’re able to generate quality leads, you can convert them into customers and create a healthy revenue.

With the changing trends in the B2B industry and the increasing amount of competition, it’s more important than ever to stand out from the crowd. To help you out, we’ve rounded up some of the most important stats and figures to keep in mind when it comes to B2B leads and conversions.

96% of Visitors to Your Site Aren’t Ready to Buy

In today’s digital age, many B2B marketing and sales teams rely heavily on their website to help with both lead generation and conversions. While the majority of today’s shoppers do turn to a brand’s website to research companies and the solutions they offer, approximately 96% of these individuals are not ready to make a purchase.

Instead, they’re there to gather more information. This means that you need to keep your website focused on providing the highest quality, educational content to capture the attention of these visitors and turn them into leads.

78% of B2B Brands Use Lead Conversions as a Key Performance Indicator

As B2B marketing becomes more complex, companies are finding that they need to find a way to measure the success of their leads and conversions. One of the most popular ways to do this is by using lead conversions as a performance indicator.

Studies show that 78% of B2B companies use lead conversions as a key performance indicator (KPI). This means that when a qualified lead is turned into a sale, it’s recorded as a conversion. This helps you to better understand which tactics are performing the best and which areas you need to improve.

SEO Generates the Greatest Number of Leads

When it comes to generating leads for B2B companies, SEO ranks as the top lead generation tactic, with approximately 29% of leads coming from organic search. This is because organic search results are the most suited for B2B companies looking to provide quality, educational content to their visitors.

Source: Hushly

49% Of All Leads Came from An Asset Recommendation

While SEO is a great way to generate leads, it’s important to remember that it’s not the only way. In fact, 49% of all leads came from an asset recommendation. This means that referring visitors to your site from an email, ad, or social media post can be just as effective for generating leads.

AI Converts At 31% Higher Than a Business Rule-Based Content Recommendation

AI is another great way to generate leads. In fact, AI-generated content has been shown to convert at 31% higher than a business rule-based content recommendation. This is because AI focuses on providing the highest quality content to the visitor, while business rule-based content is much more focused on bringing in more visitors.

By combining the best of both worlds, you can provide your visitors with the content they’re looking for while also generating the highest quality leads. This is a winning combination that will continue to drive quality traffic to your website and generate more leads for your business.  

AI Increased Conversions on Recommended Assets By 59.2%

In addition to generating more leads, AI can also increase the amount of revenue generated from assets on your site. One of the best ways to do this is by using content recommendations.

In a study conducted by the team here at Hushly, AI-generated content was shown to increase conversions on recommended assets by a staggering 59%. This is an easy way to increase your website’s revenue while also providing your visitors with the content they’re looking for. 

Self-Nurturing Landing Pages Convert Double the Number of Customers Than Traditional Landing Pages

While generating leads is essential, it’s just as essential to ensure that you can convert those leads into customers. This means that you need to ensure that your landing pages are designed to convert. One of the best ways to do this is by using self-nurturing landing pages.       

While traditional landing pages and webforms are great at collecting information, they don’t tend to convert customers as well as self-nurturing landing pages. This is because self-nurturing landing pages are designed to provide a seamless experience for the visitor while also educating them on the value of your product or service.

As a result, research shows that self-nurturing landing pages are capable of 7.27% of conversions as verse to the 2.98% from traditional landing pages.

50% Of Content Created by B2B Marketers Is Designed to Generate Brand Awareness and Interest

One of the best ways to generate brand awareness and interest is by creating high-quality content focused on providing the visitor with value. This is the approach that 50% of content created by B2B marketers takes, which is designed to give the visitor a resource rather than with a hard sale. This is a great way to build credibility and trust with your visitors, which is a great way to generate leads and convert them into customers.

Percent Of Traffic Converting on Engaged Content Increased 10.6%

Engaged content is designed to keep the visitor engaged and on your site. This can be done through the use of quizzes, surveys, polls, eBooks, and more. The key to engaging content is to provide your visitors with the content they’re looking for while also providing them with a compelling experience – and when done correctly, engaged content can help increase your traffic conversions by approximately 10.6%.

Demo Pages, Product Tours, and Articles are Among the Top Performing Assets

Now, if you’re struggling to come up with engaging content that is focused on providing the visitor with value, then you should consider using demo pages, product tours, and articles as your primary sources of content. These three assets are among the best performing assets that B2B marketers are using to generate leads and increase their conversions.

Source: Hushly

Optimize Your Demand Capture with Help from Hushly

Demanding visitors is one of the biggest reasons B2B marketers struggle to generate leads. This is because they tend to have a narrow set of criteria that they’re looking for when they’re browsing business websites. This means that you need to ensure that you can capture their attention with the highest quality demand capture conversion optimization.

Are you ready to see what Hushly can do for you? Then request your demo today!

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