7 Tips for Lead Generation Marketing in 2024

Lead generation marketing opens the door between new visitors and loyal customers. Before all your hard work generating traffic can pay off, you must convert that traffic into leads. Once you capture those leads’ information, you can begin the journey to conversion.

However, most leads don’t readily exchange their contact information for free. It requires careful planning and offering a reward in return. Often, that reward takes the form of content, information, or research.

If you create quality rewards and set the stage right, you can master your lead generation in 2024.

What Is Lead Generation?

Lead generation refers to adding a new contact to your marketing database. It allows you to take control of the nurturing process through personalized emails, phone calls, and marketing ads. About 91% of marketers cite lead generation as their top goal due to its crucial role in marketing.

Without lead generation, the customer has all the power in the nurturing process, and you must sit back and hope they continue returning to your website and purchasing your products. You don’t want to leave that process up to chance when you have all the data at your fingertips to convert them through customized journeys.

That’s why connecting with traffic meaningfully is more crucial than ever, so they are willing to provide their contact information.

How to Generate Leads in 2024

Relevancy and personalization are the themes of 2024.

Customers are tired of large amounts of irrelevant information at every turn. With highly knowledgeable automation tools on most platforms, customers can easily skip useless information and jump to what’s most important to them.

What this means for lead generation is you must provide a personalized experience that impresses your visitors if you want any hope of turning those visitors into leads.

On average, 80% of customers are willing to provide their information in exchange for that personalized experience.

Use advanced data to understand your customers deeper. That understanding helps you create unique offers and recommendations. In return, you’re more likely to encourage your website visitors to fill in your lead magnet forms thanks to those unique offers.

7 Tips to Create a Lead Generation Marketing Strategy That Wins

Use these tips to generate more leads with quality, personalized experiences.

1. Automate the Lead Generation Process

Lead generation often occurs quickly for it to be successful, otherwise leads lose interest. Achieving the perfect timing can be challenging, especially when relying on manual processes.

Automation ensures you always have the perfect timing. You can create trigger events that cause a window to pop up with a form and for the events that occur afterward.

For example, once someone fills in a form, you can have an automated email campaign that immediately begins the nurturing process.

Image from Ruler Analytics

2. Personalize Your Content Recommendations

Relevant content will be most powerful in your lead generation game but is not always at the forefront of the website.

Today, information is available at the touch of a button. A customer could ask Siri or use Google Search AI to find answers rather than searching a website for information.

You can increase your chances of customers staying on your site and engaging with your content by personalizing content recommendations. Rather than digging for answers, customers can find what they need on your landing page or after finishing a blog post.

By personalizing your content recommendations, you encourage visitors to keep reading, eventually leading them to fill in their information in one of your lead magnet locations.

Personalized recommendations are also crucial for lead magnets. Lead magnets are those downloads that you offer in exchange for contact information. They’re a valuable source for lead generation if you can attract visitors to fill in the form.

By personalizing experiences, you can ensure the most relevant lead magnet appears for each visitor based on their behavior and actions.

3. Perform A/B Testing

Don’t leave your lead generation marketing up to chance. Use A/B testing to find what your audience responds to the most.

A/B testing allows you to shift various parts of your content and website and measure which change generates the most significant number of leads.

Some areas that would benefit the most from A/B testing include:

• Landing pages
• Call-to-actions
• Emails campaigns

Test different signup forms, colors, buttons, and links.

Hushly can help you automate your A/B testing process and generate data to guide you in choosing the best final lead generation option.

4. Include More Account-Based Marketing Tactics

Lead generation marketing benefits the most from personalization, which also happens to be what makes account-based marketing unique.

Account-based marketing has long stood out from traditional marketing due to its one-on-one approach of customizing your interactions and offers. However, now, you can offer a similar hyper-personalized experience for your traditional leads.

Account-based marketing strategies are no longer exclusive just to high-value accounts. When you automate personalization, you can begin creating one-on-one experiences for anyone who lands on your site.

For example, the pages your site recommends and the products highlighted would change for every visitor. You can also hyper-segment your email campaigns and use AI to customize each campaign specifically for that segment’s pain points for an approach similar to account-based marketing.

5. Create Self-Nurturing Experiences

Many customers on your site are not ready to buy and may not even be prepared to become a lead. They require nurturing before they’re ready to connect and convert.

Nurturing is challenging to perform before you capture a visitor as a lead.

Hushly allows brands to build self-nurturing experiences. By creating self-nurturing pages, you lead the visitor in the nurturing journey rather than waiting for those visitors to engage with your content.

A self-nurturing landing page doesn’t require a visitor to sign in or fill out a form before it curates a journey for that visitor. The page will begin making recommendations for further reading and eventually lead the visitor to a form where they can become a lead.

6. Verify and Filter Your Leads

Part of creating a winning lead-generation marketing campaign is attracting suitable leads. These are leads that are most likely to become customers. Not all visitors on your page will match that profile.

Creating a verification and filter system removes any low-quality leads before they enter your lead database. By filtering out those who don’t match your ideal customer or have the purchase potential, you can focus most of your time and energy on the leads with the highest conversion potential.

Hushly’s smart forms use data collection to verify leads and track their interest and purchase potential to filter out weak leads automatically.

7. Enrich Your Leads

Lead enrichment gathers additional information about your leads. It helps you understand who they are, what they need, what challenges they face, and how you can solve those challenges.

Rarely will you receive the whole story in a lead form. Through lead enrichment, you can fill in the gaps for a more comprehensive view of the lead to help better nurture them.

Through Hushly’s lead enrichment software, you can gather crucial data about your leads to fill in the blanks based on their behavior and activity.

Modernize Your Lead Generation Marketing Strategy

It’s time lead generation marketing moves away from traditional approaches and looks toward the future. The future of marketing for lead generation is personal and relevant. Using AI will become a necessity for providing those unparalleled personalized experiences.

Hushly has the tools to build a modern lead-generation marketing strategy to attract and convert your website visitors.

Schedule a demo to look inside this powerhouse conversion tool.

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