10 Benefits of B2B Website Personalization (2022): Here’s What You Need to Know

Consumers are getting smarter. They know that they can get the same product at a much cheaper price online, and they’re willing to wait an extra couple of days to get it shipped to their door. Businesses are starting to adapt their strategies to meet these demands. But how can you stand out from the crowd? Personalization is one of the best answers.

B2B website personalization is the process of tailoring your website’s content and structure to match the needs and preferences of your existing customers. It’s a strategy that can help you build deeper relationships with your customers, increase sales, and build a reputation as a value provider.

Still need some convincing? Then you’re in the right place.

10 Benefits of B2B Website Personalization in 2022

With 80% of consumers more likely to buy from a company that provides them with a tailored experience and 66% of consumers expecting that brands understand their unique individual needs, B2B website personalization has never been more critical. 

Below are only 10 of the most talked-about benefits of B2B website personalization:

1. Significantly Enhanced Lead Nurturing

B2B website personalization can significantly enhance your ability to nurture leads. It allows you to create a highly-targeted lead generation campaign that speaks directly to your prospects’ needs and preferences. This enables you to expand your pool of qualified leads while reducing your marketing costs. 

Personalized websites allow you to build connections with your audience and allow them to easily navigate your content and purchase process. This helps you build a reputation as a provider of value, which is especially important in the B2B sector.        

2. Better Understanding of Your Targeted Audience

One of the primary benefits of B2B website personalization is better understanding your targeted audience. By analyzing your website’s performance data, you can better understand who your audience is, what they are looking for, and how you can best address their needs.

You can do this by segmenting your website’s visitors into groups with similar characteristics, such as job function, geography, and industry. This enables you to build a more comprehensive picture of your audience and what they are looking for, which can help you optimize your content and messaging. 

Source: HubSpot

3. Increased Customer Loyalty

One of the most underrated benefits of B2B website personalization is the ability to build deeper relationships with your customers. When your website is personalized, it builds a more profound sense of loyalty with your customers. Your customers trust you to deliver high-quality products and services. When they visit your website and see that they’re being treated as individuals rather than numbers, they feel an instant sense of loyalty toward your brand.

With 34% of business buyers admitting to being frustrated with receiving too much irrelevant content from brands, website personalization allows you to build a stronger connection with your existing customers by tailoring your content and messaging to meet their needs and preferences.

4. More Time Spend on Your Website

One of the most significant benefits of B2B website personalization is the ability to keep your audience on your website longer. When your website is personalized, it reduces the number of clicks it takes for your visitors to navigate to the content they are looking for.

As a result, they spend more time on your website and become more likely to purchase. This increases your revenue and improves the quality of your leads, ensuring that you’re only dealing with the most qualified leads and not a flood of low-value prospects.

5. Increased Engagement

Personalization strategies such as B2B website personalization allow you to keep your audience engaged. This means they’ll spend more time on your site, but it also increases the chances that they will leave comments and click on links, increasing the number of page views and ultimately the amount of revenue you generate.

6. More Efficient Calls-to-Action

B2B website personalization allows you to increase the effectiveness of your calls-to-action (CTAs). When you customize the copy and layout of your CTAs, you can increase the amount of influence your CTA has over your audience.

Studies show that personalized CTAs perform nearly 202% better than generic CTAs. The more attention to detail you pay, the more likely your audience will react the way you want them to.

7. Higher Converting Landing Pages

B2B website personalization also allows you the opportunity to create more effective landing pages. When you customize the copy and layout of your landing pages, you can increase the chances that your audience will take the action you want them to.           

Approximately 63% of consumers say they are influenced by personalized product recommendations on home and landing pages. When you take the time to learn what your audience wants and needs, you have the opportunity to create more effective landing pages that will increase your conversions.

8. Improved Data Collections

Believe it or not, B2B website personalization can also improve the quality and quantity of data you collect from your visitors. When you customize the content on your pages, you can increase the amount of data you collect from your visitors. This includes information such as their name, email address, and company name and data such as their search behaviors, purchase history, and interests.

9. Shorter Sales Cycles

You already know that the B2B buyer’s journey isn’t a linear path. It’s often complex and filled with unexpected twists and turns. As a result, the time it takes to convert a lead can vary significantly depending on several factors, including the complexity of their purchase, industry, and previous experience with your brand.

Source: Gartner

With a deeper understanding of your audience, B2B website personalization allows you to shorten your sales cycles. This means that you can move from the lead to close faster and reduce the number of prospects that drop off the funnel.

10. Improved Customer Experience

Ultimately, the most significant benefit of B2B website personalization is providing your audience with a customer experience unrivaled by your competitors. When you pay attention to the details, you can identify what matters most to your audience and provide them with a personalized experience that can’t be matched. This not only increases the chances that they’ll become advocates, but it also builds a deeper relationship with your audience that will yield long-term benefits.

Improve your B2B Website Personalization with Hushly

Hushly is a B2B website personalization platform designed to help you increase your conversion rates and generate more revenue by providing the tools and insights you need to create a customized digital experience for your target market.    

Ready to see how you can create a winning B2B website personalization experience? Request your demo today!

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