Blog Posts

Blog Posts

10 Tips for Qualifying and Converting a Sales-Qualified Lead

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7 min read

10 Tips for Qualifying and Converting a Sales-Qualified Lead

Most marketers have experienced the frustration of generating thousands of leads only to lose the majority. Some leads didn’t match your target audience, while others went to competitors. Even when a

Your Guide to B2B Sales Funnel Management

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7 min read

Your Guide to B2B Sales Funnel Management

Sales is more of a triathlon than a marathon. In a marathon, you keep the same pace and the entire race. However, a triathlon changes throughout the race from swimming to cycling to running. You need

MQL vs. SQL: What’s the Difference?

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7 min read

MQL vs. SQL: What’s the Difference?

Jumping to the last page of a book isn’t as impactful as when you have a chance to read the character exposition, plot buildup, and the epic final battle. The same is true for converting your leads.

Why Email Marketing Is Important (+6 Ways to Use Email)

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7 min read

Why Email Marketing Is Important (+6 Ways to Use Email)

Is email marketing still relevant? After all, there are so many ways to reach clients in 2024. You have social media, text messages, instant messages, and chatbots. What does email marketing bring to

6 Benefits of Workflow Automation for Technology Companies

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7 min read

6 Benefits of Workflow Automation for Technology Companies

Inspector Gadget was a famous childhood cartoon about a detective who could immediately produce any tool he needed. These tools allowed him to accomplish dozens of tasks, no matter the situation. you

Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry

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7 min read

Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry

Converting a stranger to a lead is a massive win for any marketer. However, it’s just the first step in the journey to the ultimate conversion: a sale. That lead will cross several more barriers you

How to Optimize Your Mobile App Conversion Rate

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7 min read

How to Optimize Your Mobile App Conversion Rate

It’s possible that over half of the people reading this article are accessing it on a smartphone. Mobile phone usage is exploding. You use your mobile devices for everything from checking emails to a

How to Humanize AI: A Guide to Combining the Best of Both Worlds

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7 min read

How to Humanize AI: A Guide to Combining the Best of Both Worlds

Artificial intelligence (AI) has the power to scan and organize thousands of files. It can identify patterns and detect errors from piles of information. Yet, despite its unparalleled strengths, it a

Why Your Tech Company Needs AI Conversion Rate Optimization

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7 min read

Why Your Tech Company Needs AI Conversion Rate Optimization

Being an intuitive marketer means knowing when to work harder and when to work smarter. Conversion rate optimization is one area where working smarter yields greater rewards. We all have human When a

Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?

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7 min read

Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?

Traditional marketing techniques were the norm for many years because all marketers could do it. Traditional marketing encompasses offline activities such as print ads, billboards, and cold calling.

How to Choose the Best Conversion Rate Optimization Tool for Your Business

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7 min read

How to Choose the Best Conversion Rate Optimization Tool for Your Business

You use screwdrivers to twist screws into their slots. They are very effective at their jobs. But you wouldn’t use a screwdriver to build large furniture pieces, staircases, and home extensions. a to

6 Top Conversion Rate Optimization Best Practices in 2024

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7 min read

6 Top Conversion Rate Optimization Best Practices in 2024

“We doubled our website traffic this month.” Your marketing assistant proudly proclaims. “That’s fantastic! And how are our sales looking?” The assistant looks confused before replying that they the

Your Complete Guide to Digital Marketing for Professional Services

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7 min read

Your Complete Guide to Digital Marketing for Professional Services

Whether you’re a law firm, accounting agency, consulting company, or any other professional service provider, your online presence and digital strategies directly impact your success. Most clients so

How to Increase Your Lead to MQL Conversion Rate

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7 min read

How to Increase Your Lead to MQL Conversion Rate

Conversion encompasses more than just the leads who purchase from your brand. Another key conversion rate is leads who move from new leads to marketing-qualified leads (MQL). Your lead-to-MQL rate so

How to Build B2B Technology Marketing Workflows with Hushly

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7 min read

How to Build B2B Technology Marketing Workflows with Hushly

Domino effect machines have recently gained popularity on social media. These are machines where a single action triggers a line of events like pushing buttons, spinning wheels, and starting cars. of

7 ABM Tactics You Should Update for 2024

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7 min read

7 ABM Tactics You Should Update for 2024

Have you ever collected baseball cards? Some baseball card collectors purchase dozens of card packs at the store, then spend hours sifting through those stacks to find the cards they don’t have or on

Cybersecurity Marketing 101: How to Plan and Execute a Winning Strategy

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7 min read

Cybersecurity Marketing 101: How to Plan and Execute a Winning Strategy

With the increasing reliance placed on computers in 2023, cybersecurity is quickly becoming one of the most in-demand industry niches. With the rise in demand comes a huge influx of new companies to

4 Types of Buyer Intent and How to Use Buyer Intent Data

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7 min read

4 Types of Buyer Intent and How to Use Buyer Intent Data

Two shoppers entered a toy store. One is a bored-looking teenager who tells the clerk, “I’m just looking.” Another is a mother with two children in tow who grabs a cart and says, “I need a minute to

8 Tips to Building a Winning B2B SEO Strategy

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7 min read

8 Tips to Building a Winning B2B SEO Strategy

Your B2B search engine optimization (SEO) strategies are like planting a garden. Gardeners don’t prepare the soil and plant the seeds expecting overnight results. They understand the work they put in

How to Win at B2B Marketing Data Analytics

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7 min read

How to Win at B2B Marketing Data Analytics

Marketing would be a breeze if more marketing leaders were like Professor X from X-Men. He could telepathically read other people’s minds, often using machines to enhance his ability. While you won’t

7 B2B Email Marketing Best Practices You Should Follow in 2024

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7 min read

7 B2B Email Marketing Best Practices You Should Follow in 2024

Online shopping has taken off because it’s convenient to have what you need at your fingertips delivered straight to your door. The alternative is going into a store and hunting down what you need of

How to Scale Content Creation Using AI

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7 min read

How to Scale Content Creation Using AI

Content creation is running at full steam. Businesses are cranking out content weekly, some even daily, to keep up in the race for relevancy. To survive in the fast-paced world of content, you’ll to

How to Improve Lead Quality Using Hushly Software

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7 min read

How to Improve Lead Quality Using Hushly Software

Generating leads is like going fishing. When you fish with a net, you will capture the most fish in the least time. But how many of those fish are quality? You won’t capture nearly as many fish when

How Hushly’s Conversion Rate Optimization Software Boosts Your Conversions

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7 min read

How Hushly’s Conversion Rate Optimization Software Boosts Your Conversions

Conversion has become a complex mechanism that requires dozens of moving parts. There are several ways to attract and nurture leads and increasingly more ways for B2B customers to purchase products a

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