Should You Be Investing in AI Content Creation?
The future of content marketing is here – it’s no longer about writing a blog and waiting for people to find it. B2B marketers are creating content that is smarter, more useful, and more engaging. AI and machine learning are being used to create intelligent, engaging, and relevant content for your audience. AI content creation is an excellent solution for B2B marketers looking to increase the effectiveness of their content marketing programs.
But what are the best AI content creation solutions for B2B marketers?
How can you identify the best AI solution for your business?
What are the key benefits of AI content creation for B2B marketers?
Before answering any of those questions, it’s crucial to understand just what AI content creation is.
What is AI Content Creation?
It’s an exciting time to be in the B2B marketing industry. One of the biggest trends impacting B2B marketing is the rise of AI content creation.
AI content creation is the use of artificial intelligence and machine learning to create high-quality, engaging content. Most commonly, this refers to the use of AI to write blog posts, but it can also be used to develop other forms of content, including email marketing, social media posts, and web content.
AI content creation is fabulous for B2B marketers looking for a solution that can help increase the effectiveness of their content marketing programs.
Should Your B2B Team Invest in AI Content Creation Solutions?
Artificial intelligence has the potential to revolutionize B2B content marketing in the coming years. Businesses of all shapes and sizes have already begun investing in various AI-based solutions, resulting in the market predictively growing at a rate of 35.4% from 2019 to 2026.
On average, 88% of B2B audiences engage with business content online at least once a week. Another 47% of B2B buyers say they consume an average of three to five pieces of content before engaging with a salesperson.
So, what does that mean for your marketing team?
Content creation is more relevant than ever. In fact, despite the complications from the global pandemic (such as cutting budgets and having to minimize staffing), in 2021, approximately 40% of B2B marketing teams had a documented content marketing strategy, with 66% stating that they believe their B2B content marketing budget will increase in 2022.
Source: Content Marketing Institute
With more emphasis on B2B content creation, you must create high-quality, relevant content that your audience will want to engage with. Luckily, AI content creation solutions make this process a lot easier. By leveraging AI to write your content, you can create engaging blogs, newsletters, and other forms of content in a fraction of the time it would take you to do it yourself. In addition to saving time, AI content creation solutions can also help you create high-quality content automatically optimized for your target audience.
Benefits such as these contribute to an increased interest in investing in AI content creation tools for B2B marketers.
Source: Content Marketing Institute
However, just like any other investment, you’ll want to do your research before deciding whether or not to implement AI content creation solutions into your content marketing strategy.
Where Does Artificial Intelligence Fit into Your Content Marketing?
Artificial intelligence has many uses in content marketing. Most marketing teams already use it to help them collect audience data to help them grow their audience and track their content performance post-creation. However, a growing number of businesses are using AI in the content creation process.
If you’ve been considering the benefits of AI content creation, then it’s essential to understand that AI-based solutions can be used throughout the content creation and distribution process, including:
AI-Powered SEO Tools for Generating Content Ideas and Optimizing Content
One of the most popular uses of AI in content creation is in the form of AI-powered SEO tools. These tools use machine learning to identify the most relevant topics to write about based on the content that has performed well for your target audience in the past.
This allows you to generate content ideas that resonate with your audience and improve your content performance. In addition to helping you generate content ideas, AI-powered SEO tools can also be used to optimize your existing content.
An excellent example of an AI-powered SEO tool used by content creators is Semrush, which gives users the ability to audit existing content, complete competitor analysis, and get detailed keyword and content suggestions.
AI-Powered Editing Tools for Writing High-Quality Content
Another widespread use of AI in content creation is in the form of AI-powered editing tools. These tools use machine learning to analyze content that has already been written and determine how to improve its quality.
One common example of an AI-powered editing tool used by content creators is Grammarly. This tool uses natural language processing to identify grammar and punctuation errors and provides a list of suggestions on how to fix them. This can be a godsend for busy content marketers who cannot spend hours each day editing their written content.
AI-Content Creation Tools
There are many AI-based content creation solutions available that can be used to automate the entire content creation process. There are dozens of paid and free AI content creation tools available to help writers create fresh content in minutes.
Once you’ve fed some vital information into the software, such as topic, keywords, and writing style, it will use its AI algorithms to generate a high-quality piece of content. From there, all you need to do is review the content and make any necessary edits in quality and accuracy. Once you’re confident in the piece, you can go ahead and add it to your content calendar!
Get Started with AI-Powered Content Solutions Today
Here at Hushly, we understand just how powerful AI content creation and delivery can be. Not only can AI content tools be used to help you create content that your audience will devour, but they can also help ensure that your content distribution is hyper-personalized to everyone who comes to your site via solutions such as adaptive content hubs and self-nurturing landing pages.
Ready to put Hushly’s AI-based solutions to work for your brand? Then book your demo today!